Agnès HELME-GUIZON,
Full Professor in Social Marketing, CERAG, UGA
agnes.helme-guizon@univ-grenoble-alpes.fr
Catherine PELACHAUD,
Researcher in Computer Sciences, CNRS, ISIR, Sorbonne University
catherine.pelachaud@sorbonne-universite.fr
Website
DESCRIPTION
Artificial Intelligence (AI) is increasingly shaping daily life, with the potential to redefine cultural norms and power dynamics. The challenge lies in harnessing AI benefits while mitigating its risks. The Transformative AI & Social Change (TrAI-SoC) Chair explores the transformative effects of AI at the individual, group, and community levels.
Objectives
The first objective is to design and evaluate AI tools — such as adaptive virtual Socially Interactive Agents (SIAs) acting as coaches, and multi-agent serious games — to encourage behaviors that benefits health and environment. By leveraging AI’s capacity for personalization and real-time adaptation, we investigate how technology can effectively support long-term positive lifestyle changes and well-being.
The second objective is to educate diverse audiences—including students from school to higher education, researchers, professionals, and the general public—about AI’s benefits, risks, and responsible use, fostering informed and empowered engagement with AI technologies.
Team
The Chair is supported by a multidisciplinary and international team. It brings together three laboratories from Université Grenoble Alpes (CERAG, LIG, SIMAP), ISIR at Sorbonne University, Magellan at Université Lyon 3 and VAC at Université Paris Cité, ensuring both local and national reach. International collaborators from Australia and Saudi Arabia further strengthen the project.
Our research combines expertise from social sciences and humanities — including social marketing, human behavior modeling, user experience, emotions, and ethics — with that of computer science, covering AI algorithms, knowledge graphs, and the design of socially interactive agents and serious games.
ACTIVITIES
The Chair develops its work along two main axes:
Research: advancing the design and evaluation of Socially Interactive Agents (SIAs) and multi-agent serious games to support behavior change. This includes the recruitment of talented PhD students or early-career researchers with multidisciplinary skills in AI, psychology and marketing and the consolidation of collaborative networks such as with the PEPR Ensemble program.
Education: defining pedagogical content, exploring diverse modes of dissemination, and creating tailored resources for different audiences. These initiatives are accompanied by the evaluation of resources and the assessment of their societal impact.
The Chair also disseminate the findings through publications, workshops, and public engagement.
EVENTS
Official launch during the MIAI Cluster Days, June 20th
CHAIR PRESENTATION
License:
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You may view and share them for non-commercial purposes, without modification, and with appropriate credit to the authors.
